Who am I?

Drew Rose

There’s a moment when your mind kicks in and you catch yourself. You wonder, “what use is any of this?”. And that’s where it starts.

Picture of me
When the outtake is the keeper

There’s almost nothing sweeter than satisfying a curiosity.

One thing I love about this world is that absolutely anything can be interesting. There’s not a single thing in the world you can’t ask a question to or about. Every time I talk to my friend Elizabeth, she reminds me, “life is beautiful.”

But what does that mean?

In the first paragraph of Alan Moore’s Do/Design: Why beauty is the the key to everything, he offers:

Beautiful things are prepared with love. The act of creating something of beauty is a way of bringing good into the world. Infused with optimism, it says simply: Life is worthwhile.

Many of us have done it and it seems we’ve all got a name for it: A YouTube spiral, a Wikipedia rabbit hole, bingeing a TV show. Subsumed by intrigue.

My journey of self-discovery in 2010 turned out to be about everything else. The rabbit hole led to passages, detours, and a circuitous route to back to the starting line.

It’s trivial—at first. It feels like studying to be a contestant on Jeopardy.

There’s a moment when your mind kicks in and you catch yourself. You wonder, “what use is any of this?”. And that’s where it starts.

You’re on a Mild Goosechase. It begins with some purpose which gets lost along the way. And you’ve got to find your way back.

At some point along the way discipline snuck in and I learned a few things.

  • The difference between knowing something and understanding something
  • Intention is everything and as a corollary, design is amazingly useful
  • Prioritize through intention
  • Time is dumb because there’s never enough of it. But it’s cool too because it can be multiplied, bent, and reimagined.

Curiosity unsticks you because there is always another way. Something you haven’t considered. A question begging an answer. That’s why there’s almost nothing sweeter than satisfying a curiosity.

Content Strategy

Marketing Systems

In other words, marketing operations within the context of the rest of the business systems–the organization, sales, products/services, and finance.

Growing up in Chicago in the Jordan era was a special time. There was a lot to learn from that team and coach Phil Jackson. Drill the fundamentals!

Technology constantly changes, people adapt…well, sometimes. It’s 2022, who’s in your Top 8?!

Back to the fundamentals…it always comes back to people, products and/or services, and communication. Between the three of those is where it gets messy–and fun.


Systems have a way of multiplying time and subtracting stress.

It thrills me to see people accomplish more than they could ever imagine with systems. Seeing their work and their lives flow more easily and naturally.

Here’s one of my favorite examples that’s not marketing-specific:

I hated the idea of keeping a calendar for years. Becoming a prisoner of time. The jail cell of seven days across and four weeks down.

About the only thing worse is a fast-approaching deadline.

Wow, what a remarkable way to hold oneself back. Then I started with a new team that worked a bit differently.

Work still needed to be done of course, but the approach seemed to come from the other direction.

Being trapped or free comes down to a few letters. Do vs. Due.

  • “Due” teaches us to do at the last minute. More stress.
  • “Do” teaches us to do now and that “due” doesn’t matter in the present. Less stress.
  • “Due” has no process
  • “Do” relies on process
  • “Due” dates are often artificial
  • “Do” knows how long we can spend on something.
  • “Do” is easier with experience and “Do” requires planning, but less management. And much less stress.

So many little switches likes this are out there in plain sight but sometimes you need special glasses to see them. Or just a new frame.